This is the sixth post in a new Waystar blog series: 7 steps to sharpen your healthcare revenue cycle.

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Seven steps for better healthcare revenue cycle optimization – four facts to know before you start


Denials in healthcare are an ever-present — and ever-increasing — problem. In 2022, denials in healthcare rose to 11% of all claims — up nearly 8% from the year prior.

It’s a particularly troubling issue when you know just how many denials in healthcare are preventable.

But how, exactly, do you ensure your organization is proactively preventing and managing denials? Start with four steps.

Preventing Denials in healthcare STEP:

1. Know the most common denial points

Denials in healthcare happen for any number of reasons, but many stem from errors or omissions at one of the following points: 

Because payer rules are constantly changing, denials in healthcare will always be a moving target — particularly because payers have an economic incentive to deny claims. But that’s also one reason many organizations find automated denial and appeal management so effective.  

computer with waystar denials in healthcare management portal onscreen

Preventing Denials in healthcare STEP:

2. Implement practices to reduce denials

Despite the obstacles, efforts to prevent denials in healthcare are certainly worthwhile. 

Start with the basics

Get creative with specifics

For example, if you know a certain insulin pump is likely to be denied by a patient’s insurance, make room to shift your plan. Knowing this, a proactive provider will prescribe a pump made by another manufacturer to avoid that denial altogether.

For example, if you know a certain insulin pump is likely to be denied by a patient's insurance, make room to shift your plan. Knowing this, a proactive provider will prescribe a pump made by another manufacturer to avoid that denial altogether.

Preventing Denials in healthcare STEP:

3. Build a complete, automated denials process

A timely, comprehensive process is key to managing denials once they happen, and that must include automation.

Automated action: Route routine denials to automatic task-management solutions.
Example: A registration-related denial triggers an automated scan of the patient’s insurance card. AI makes that data searchable and easier to access.

Automated action: Use technology to sweep multiple sources for insurance coverage. 
Example: In the event of eligibility-related denials, AI-powered tech helps predict and identify underpayments.

Automated action: Steer denials that require human intervention into smart work queues, which are prioritized by algorithms. 
Example: Denials of high-dollar services with timely filing deadlines will automatically be placed at the top of the queue. 

Automated action: Automate the personalization of appeals.  
Example: By automatically populating a templated letter with patient account details, you can act within 48 business hours of a denial. 

Harnessing automation wherever possible is the surest way to build a comprehensive process for managing denials in healthcare. 

For example, if you know a certain insulin pump is likely to be denied by a patient's insurance, make room to shift your plan. Knowing this, a proactive provider will prescribe a pump made by another manufacturer to avoid that denial altogether.

Preventing Denials in healthcare STEP:

4. Track + report denials

Whether your organization is more focused on denial prevention or management, tracking is crucial.  

To do it well, you must systematically capture the reasons for denials.  

If you stick with this process, it will reveal critical opportunities to make your revenue cycle run more smoothly. 

Want to know more about sharpening your rev cycle?  

Seven steps for better healthcare revenue cycle optimization – four facts to know before you start

Wonder how we can help you prevent denials in healthcare?

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