Lisa Osborne

Lisa Jardim Osborne is an accomplished marketing and product strategy leader with extensive experience in healthcare technology. As Senior Vice President of Product Marketing at Waystar, Lisa leads go-to-market strategy, product positioning, and commercialization for the company’s AI-powered software. She combines a creative, strategic mindset with a disciplined, process-driven approach to deliver measurable results and drive business growth.

Lisa’s career spans over a decade of leadership roles at both private equity-backed and public companies. Before rejoining Waystar, she served as Vice President of Marketing at Finvi, where she led brand strategy, corporate communications, and demand generation. Earlier in her career, Lisa held key leadership roles at Waystar and Intermedix (acquired by R1 RCM), where she focused on driving pipeline growth and executing integrated marketing campaigns.

Lisa is known for launching successful products, developing scalable go-to-market strategies, and fostering cross-functional collaboration. She brings deep expertise in product positioning, pricing, and packaging strategies that ensure market fit and maximize business impact.

Lisa earned an Executive MBA from Emory University’s Goizueta Business School and holds dual bachelor’s degrees in public relations and international studies from the University of Florida. She resides in Jacksonville, FL, with her husband and their two sons.