Amy Bishop

As Waystar’s performance marketing leader, Amy Bishop leads an integrated marketing strategy that shapes the company’s market presence and drives business growth. She unites brand, demand generation, and the events portfolio to illustrate what Waystar makes possible and connect innovation with the people it was built to serve.

Nearly two decades of marketing leadership across public, private, and private equity-backed organizations shape Amy’s perspective. Her history with the company dates back to ZirMed, a predecessor to Waystar, and spans Waystar’s formation and transition to a public company. At Waystar, Amy has led the development and evolution of its modern marketing engine, establishing an integrated approach that uses data-driven insights to build brand equity and generate measurable demand and pipeline.

Amy’s career spans corporate and agency leadership as well as strategic marketing consulting, and she has shared her expertise on conference stages in the United States and abroad. She earned a Bachelor of Arts in Communication through the Honors Program at Purdue University.