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Success story: Billing services provider streamlines RCM to better support ASCs

in2itive Business Solutions’ way forward

As a trusted billing services provider for ambulatory surgery centers nationwide, in2itive Business Solutions relies on Waystar to streamline operations, improve efficiency, and empower its team members.

Smarter workflows. Stronger performance.

With Waystar, in2itive has eliminated repetitive tasks so teams can focus on higher-value work. in2itive works with a wide variety of systems, and Waystar brings everything together.

“Integrating everything to make it seamless is so important,” says Jocelyn Gaddie, President & CEO. “Waystar’s deep integration feeds data directly into in2itive’s AMS system, reducing toggling and manual work. “It’s seamless — it’s all right there together.”

“With automation, our people can do what they do best — bring cash in the door,” says Gaddie. Tools like automated claim status have already made a major impact, and in2itive is especially excited about Waystar’s AI capabilities like automated appeals.

As a Waystar Early Adopter client, in2itive piloted Auth Status in Authorization Manager and reduced time spent on auth status transactions by up to 90%.

Their enthusiasm for AI-powered efficiency is what makes Waystar AltitudeAI™ a natural next step for the in2itive team.

Where Waystar AltitudeAI™ is delivering for billing services

Waystar AltitudeAI™ has proven its value inside solutions like Denial + Appeal Management, giving billing services like in2itive Business Solutions a clear path to scale denial prevention and recovery. Clients using Waystar’s Denial + Appeal Management are seeing:

  • 40% or higher denial overturn rate than standard appeals1
  • 3x faster appeal package generation1
  • 92% appeal letter accuracy1
  • 16 minutes saved per appeal package1

A partnership built on innovation

For nearly 20 years, Waystar has been more than a vendor — it’s been a partner in growth.

“Waystar is so innovative, and that’s why we continue to partner,” says Gaddie. “There’s no reason to change. It gets better every year. We wouldn’t be where we are today without them.”

Learn how you can simplify healthcare payments for your organization with Waystar.

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1 Waystar data

FAQ

ASCs face unique RCM challenges including managing high claim volumes across multiple facilities, navigating complex payer mixes with both commercial and government payers, handling prior authorization requirements for surgical procedures, and maintaining clean claim rates despite limited administrative staff. Many ASCs rely on third-party billing services to manage these complexities, making seamless integration between the billing service’s workflows and the ASC’s practice management system critical for efficiency and accuracy.

Waystar’s platform integrates directly with ASC practice management and EHR systems, feeding data seamlessly into the billing service’s workflow and eliminating system-toggling. In2itive Business Solutions, a billing services provider serving ASCs nationwide, uses Waystar to automate repetitive tasks like claim status checks, freeing their team to focus on collections. As In2itive’s President and CEO notes, deep integration that feeds data directly into their system reduces toggling and manual work — making the workflow seamless. With Waystar’s AI-powered automated appeals, billing services can scale denial recovery without proportionally increasing headcount.

ASCs should prioritize RCM software offering deep EHR and PM integration, automated claim scrubbing and submission for high first-pass rates, automated claim status monitoring, AI-powered denial management and appeal generation, scalability for multi-site operations, and analytics dashboards providing visibility into denial trends, days in A/R, and payer-specific collection rates. A unified platform approach reduces vendor management complexity and ensures data flows across the entire revenue cycle.

Automation transforms ASC billing by eliminating manual, repetitive tasks so staff can focus on revenue-generating activities. Automated claim status removes hours of daily phone and portal work. AI-powered denial prioritization ensures teams work the highest-value cases first. Automated appeal generation reduces per-appeal effort from 30–60 minutes to a few minutes. The result is higher collection rates, lower days in A/R, reduced staffing pressure, and the ability to scale without proportionally increasing headcount. As In2itive reports, with automation, their people can focus on what they do best — bringing cash in the door.

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